Designing the Logo That's Right for Your Brand

Designing the Logo That's Right for Your Brand

There are many factors to consider when creating a logo, which can be overwhelming when attempting to design one. In this blog, you will learn what key elements to be conscious of during logo creation in order to make the design process smooth and simple for you. 

Working Women Conference 2016: Things to Know

Working Women Conference 2016: Things to Know

As the 2016 Working Women Conference quickly approaches, we cannot wait to be a part of this exciting event. The conference gathers hundreds of women across the United States who are dedicated to shattering the glass ceiling, and Swim is thrilled to be a sponsor.

Driving a Digital Marketing Campaign

Driving a Digital Marketing Campaign

Any digital marketing campaign will have its share of ups and downs. In an industry marked by high expectations and strict deadlines, the beginning phases of a digital campaign can be daunting, but it’s well worth it to watch a campaign pilot to success after putting in the necessary work on the front end. We’ve listed out seven fool-proof steps for encouragement and guidance as you walk through the ebbs and flows of running a digital campaign.

Swim’s Sequester Process

Swim’s Sequester Process

What better way to brainstorm than lock yourselves in a room and write on the walls… right? Well this is exactly what we do at Swim Digital Group! We recently partnered with a local museum for a rebranding project, and there’s only one way to start an assignment like this: a sequester. Although unorganized, there is a flow to this creative process. You could call it “orchestrated chaos.” Here are the main components Swim utilizes to make ideas come to life during a sequester.

2 Key Factors in Building Brand Identity

2 Key Factors in Building Brand Identity

Brand identity is arguably the most important component of a company. It doesn’t matter if you provide the best product or service in the industry, if you don’t have a positive brand identity, it won’t sell. Before we talk about building brand identity, we need to talk about what it means.

3 Reasons Why No Medium is an Island

3 Reasons Why No Medium is an Island

Deciding whether to invest your marketing dollars in digital or traditional communication can be difficult. Our constantly connected culture creates the illusion that all prospecting and lead generation opportunities exist on digital platforms but you may not want to put all your eggs in one basket just yet.

What I’ve Learned After Eight Days of Working in a Small Agency

What I’ve Learned After Eight Days of Working in a Small Agency

After only eight days of working in a small agency, it’s obvious to me that working at a small marketing firm is a unique experience. Swim Digital Group currently has nine employees including the owner and three interns. To say the small amount of time I’ve been here has been invaluable would be an understatement, simply because of how much I’ve learned so far.